While the global COVID-19 pandemic is slowing down across the globe, Malaysia has managed to contain the disease even at its peak. The lock-down was put in place in a timely manner allowing all retail business to open as normal. This low spread has also allowed key industrial operations to continue as normal. Fruit-X is now investing into e-commerce. We supply fresh fruits that are specially selected from our global growers to the e-commerce channel. E-commerce marketing is a new trend expected to scale new heights in the upcoming period. During this pandemic, e-commerce brings convenience to consumers with the ability to purchase fresh fruits with the click of a button. The demand of e-commerce has increased across the period of the COVID-19 pandemic. Consumers are managing to buy fresh fruits through the growing e-commerce market without needing to worry about the spread of infection.