The driving force for our Fruit-X business is the sales team. Each sales team is in-charge of a different market defined by geographic region. Our sales team handle sales efficiently to our business areas such as retail, food services, wholesale and industrial commodity clients. Each country has their own laws and regulations on import permits, licenses and more. This indicates our sales team need to handle the complexity of invoicing, shipments and order processing. Efficiency of the sales team leads to shipments reaching the right destination in good time to meet customer satisfaction goals.